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Motivation Through Non-Monetary Incentives

This paper talks about how to motivate employees through Non-Monetary Incentives an How non-monetary incentives are better than Monetary incentives in the long run.

MOTIVATION THROUGH NON-MONETARY INCENTIVES

1. INTRODUCTION

The term "motivation" was originally derived from the Latin word movre, which means "to move". But this one word is insufficient to describe the processes with how human behaviour is activated. Given below are some representative definitions of motivation…..
• The contemporary (immediate) influence on the direction, vigour, and persistence of action (Atkinson, 1964)
• It deals with how behaviour gets started, is energized, is sustained, is directed, is stopped, and what kind of subjective reaction is present in the organism while all this is going on (Jones, 1955)
• A process governing choice made by persons or lower organisms among alternative forms of voluntary activity (Vroom, 1964)
• Motivation has to do with a set of independent/dependent variable relationships that explain the direction, amplitude, and persistence of an individual's behaviour, holding constant the effects of aptitude, skill, and understanding of the task, and the constraints operating in the environment (Campbell & Pritchard, 1976)
Summarising the fore mentioned definitions, Motivation is the process that accounts for an individual's intensity, direction, and persistence of effort toward attaining a goal. Thus from the various definitions it can be seen that primary concerns while discussing motivation are what energises, channelises, and sustains human behaviour. By definition, managers are individuals who achieve goals through other people. The saying "If you want something done right, do it yourself" is very true as it is very difficult to find people who could do a challenging job well than to do it yourself. But unfortunately managers can't step in for their employees who are not performing well. They have the unenviable task of nurturing necessary...