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Monster

Summary
In February 2000, Monster.com was the market leader with market share of 50% in online recruitment advertising market. It has adopted same aggressive approach this year to use television advertising, uncommon among internet based companies. Monster.com generated most of its revenue from prospective employers who paid about $275 per job listing for eight-week period. Advertising sales were generated through four channels: field, telesales, ad agencies and posted job features. My Monster.com feature allowed user to personalize their career start page on the site. The job placement industry includes Temporary Help Firms, Permanent Placement Firms and Retainer Firms. Jeff Taylor started the company as The Monster Board in 1993 as 454th web site in the World. It was the first company to advertise on the radio with a URL. In 1995, TMP Worldwide acquired The Monster Board and rechristened it as Monster.com. TMP was a full service recruitment firm which had local presence in major cities in US and around the world. To build the Monster.com brand, in 1999, company aired first television advertisement, so as to connect directly to consumer. Further, company signed a $100 million deal with AOL to expand their reach. By the end of 1999, Monster.com had sites in eight countries. In order to enhance the site further, Taylor incorporated a community into Monster.com. It started providing other relevant information like resume writing tips, compensation information to enhance consumer experience as well as maintain long term relationship. In 1999 itself, it also created Talent Market Site to cater to freelancers.
Problem
1. How to continue growing in a fast changing market and retain the best in business of online job recruitment business.
2. How to ward off challenges coming from niche job placement sites and be innovative enough to predict the future trends in the extremely dynamic market.
3. How to replicate the success of its American model onto European markets...