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To Modify Marketing Strategies

Would modifyingHAC My Music's marketing strategy aid with its overall profitability?


      The purpose of this research is to develop a proposal and carry out field research that will compromise of several components, which will help determine whether a shift in the focus's marketing strategy would have a direct or indirect impact to the business's overall profitability.  

      Part of this research, I will also be identifying current strengths, weaknesses, opportunities, as well as threats so that I can assess different issues with accurate and relevant information, which will be analyzed in a consistent manner. For instance, pricing in comparison with the current market, along with the marketing mix, product portfolio mix, and customer experience these aspects will be conducted throughout the research.  

      I have decided to acquire and classify two types of information, desk research, as well as field research. A series of documentation have been gathered from reliable internet sources, some articles, and quotes from various textbooks, which we will use as our "theoretical" resource for this research. I have also conducted several interviews with the proprietor, Mr. Thaer Farah, as well as interviews/surveys with various demographics of consumers of My Muzic's store in order to get information from different perspectives, which we will be using as our "practical" resources.

      Although my intentions were to get as accurate as possible, I have to take into account the inevitable marginal errors, such as business season fluctuations, the accuracy of fixed and variable costs, and the external factors that may affect different views and opinions of consumers within the same demographics.  


Action Plan:

August 28th, 2006:   Gather background information from the Mr. Thaer Farah.

August 30th, 2006: Create a survey to place in My Muzic in order to attain information of how My Muzic can satisfy their wants.

September 2nd, 2006:...