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Modern Advertising. ELEMENTS ... CONCLUSIONS In conclusion, modern business is
impossible without marketing and advertising. Specialists ...
... Modern advertising employs an astonishing variety of persuaders. Among ...
Another aspect of modern advertising is the Internet. In ...
... Since World War II, modern advertising has evolved to become the single largest
contributor of apathy and numbness, lies, and materialistic views to our society ...
... To blame advertising now for these most basic tendencies in American history is
to miss the point....The people who have created modern advertising are not ...
... The Volkwagen ad campaign featuring such headlines as "Think Small" and "Lemon"
ushered in the era of modern advertising by promoting a "position" or "unique ...
Submitted by sirikarn on May 3, 2008
Category: Business
Words: 7028 | Pages: 29
Views: 36
Popularity Rank: 98,695
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ELEMENTS OF MODERN ADVERTISINGS
Team Report
February 2008
TABLE OF CONTENTS
Page
LIST OF FIGURES iii
Chapter
I INTRODUCTION 1
II WHAT MAKES A TV COMMERICAL MEMORABLE 3
III TIVO DOESN’T MEAN SKIPPED COMMERCIALS 10
IV LOST IN TRANSLATION 15
V CHARACTERISTICS OF TV ADVERTISEMENTS AROUND THE WORLD 21
VI CONCLUSIONS 27
REFERENCES 28
BIBLIOGRAPHY 32
LIST OF FIGURES
Figure Page
1 The emotional continuum 4
2 Image of TiVO BMW interactive tag 11
3 Image of TiVO BMW interactive tag when not fast forwarded. 11
4 Burger King advertisement banner seen on TiVO 12
5 Woody Woodpecker 16
6 Vietnam Airlines’ Tupolev-154 with old “Stork and Moon” logo and
white color livery 18
7 Vietnam Airlines’ Boeing 777-200LR with new “Golden Lotus” logo
And blue color livery 19
INTRODUCTION
This report highlights key areas to consider for a successful commercial advertising and marketing campaign. The project will delve into four main points: what makes a commercial memorable, the effects of TiVO on commercial advertising, information lost in translation when products are introduced into the global economy, and what factors should be researched and altered when entering a new market.
What makes a commercial memorable? Recent studies have been conducted that change the ideology of this factor. Sex may still sell, but there is more to consider with today’s consumer. A few elements worth researching and employing when creating advertisements are: invoke emotion, adapt from...
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