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Integrated Marketing Communication (IMC) is a communications process that entails the planning, creation, integration and implementation of diverse forms of marketing communications (advertisements, sales promotions, publicity releases, events, etc) that are delivered over time to a brands targeted customers and prospects. The goal of IMC is ultimately to influence or directly affect the behaviour of the targeted audience. IMC considers all sources of contact that a customer / prospect has with the brand as potential delivery channels for messages and makes use of all communications methods that are relevant to customers /prospects and to which they might be receptive. IMC requires that all of a brands communication media and messages deliver a consistent message. The IMC process further necessitates that the customer / prospect is the starting point for determining the types of messages and channels that will serve best to inform, persuade and induce action. (Shimp 2003)

With nearly 2,500 staff and offices throughout the Asia Pacific region, KAZ Group (KAZ) provides exceptional business and technology services to organisations and governments across a variety of industries including banking, finance, retail, manufacturing, logistics and utilities.

By establishing long-term and trusted partnerships with clients, KAZ is able to develop innovative and flexible solutions giving organisations a competitive edge in the market. We pride ourselves on our strong focus on client needs and our ability to improve the way companies do business. And through our research and development, we are continually one step ahead to meet client's changing needs.

Using experienced people, leading technology and proven procedures, KAZ provides the full range of business and information technology capabilities.

KAZ is at the forefront of business process outsourcing, where companies transfer their non-core parts of their business to an external specialist to manage. This...