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Technological Changes
Concerns for the economy and global warming have caused the automobile producers to develop alternate fuel vehicles. In the beginning, automakers did not want to look into the development because of the high cost and the many risks involved. Because of new legislation, they had no choice but to come up with the technology to make the fuel-efficient cars. The automakers decided that electric cars would be the best way to meet the legislation demands. “Early models were unpopular because of slow cruising speeds and lack of performance, but by the end of the century, electric car production began to be practical.”(Motor Vehicles) At the end of the 1990’s manufacturers were coming up with the technology to produce internal combustion engine with an electric motor. Toyota and Honda were both selling the hybrid vehicles at retail value in 2001.

Switching from fossil fuel era to hydrogen fuel era will be having technological hurdles, the difficulty of creating a new energy infrastructure will be money swallowing and mind boggling, but could provide health, environmental, climatic and economic benefits and reduce the reliance on diminishing oil supplies and to establish a perfect platform.
Companies have invested hundreds of millions of dollars in fuel cell research with the ultimate goal of removing the automobile from the environmental equation, because they believe the automobile leads the way to the hydrogen economy and a truly sustainable future. A combination of electricity and internal combustion of gasoline, as in hybrid vehicles; hydrogen generated from wind electrolysis; hydrogen generated from natural gas; and hydrogen generated from coal gasification are the various forms of generation of hydrogen fuel.
While the production of carbon dioxide, a greenhouse gas, is undesirable, the process produces about 55 percent less carbon dioxide than does internal combustion.
Dynamics of the Market

On a global basis, consumer perception and...