OPPapers.com Essay Index >> Technology >> Ministry Of Sound
We have many free term papers and essays on Ministry Of Sound. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Ministry of Sound Basis of success in the early years In l5 years, the Ministry of Sound has grown from a start-up with an initial investment of ?225,000 into a
Friend (Dave's Empty Pass) 10:49* Vinyl, not CD quality :o( Anytime You Need A Friend (Ministry Of Sound Mix) 9:45 Anytime You Need A Friend (Soul Convention Remix)
worked in one of these ministries. Winston worked in the Ministry of Truth where his job was to rewrite history to make it sound good for the party. On page 11 Winston
worked in one of these ministries. Winston worked in the Ministry of Truth where his job was to rewrite history to make it sound good for the party. On page 11 Winston
worked in one of these ministries. Winston worked in the Ministry of Truth where his job was to rewrite history to make it sound good for the party. On page 11 Winston
Submitted by ethanloi on April 20, 2008
Category: Technology
Words: 2727 | Pages: 11
Views: 188
Popularity Rank: 76,439
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Basis of success in the early years
In l5 years, the Ministry of Sound has grown from a start-up with an initial investment of £225,000 into a monolith worth nearly £150m. Britain’s original ‘super-club’ turned clubbing into a corporate enterprise and became the most recognisable and successful dance music brand in the world. Strategic position is concerned with identifying the impact on strategy of the external environment, an organization’s strategic capability (resources and competences) and the expectations and influence of stakeholders.
According to Porter’s Generic Strategies, ‘a firm positions itself by leveraging its strengths’. He has argued that low cost and differentiation are two basic strategies for creating value and attaining a competitive advantage in an industry.
The environment
Dance music had its origins in ‘acid house’, itself with its roots in the futuristic, electronic music of the gays clubs of Chicago and New York. Dance music was strongly associated with recreational drugs. The Ministry differentiated itself by having security professionals with no links to the local drugs gangs. This made it a safer and cleaner clubbing environment, which is a comparative advantage to other clubs. The Ministry was a rule-breaker by setting itself apart from other London nightclubs of the time with its location well away from London club land, and I believed that strategy drove down the cost in term of location. The initial cost saving might have been used to invest in better club facilities and sound equipment. From rule-breaker, the Ministry became a rule-maker by campaigning nationally against the use of drugs in youth venues. The drug-free environment and a highly-acclaimed sound system were features designed to attract an enthusiastic crowd of music lovers.
Strategic capability
The Ministry created new opportunities by stretching and exploiting capabilities. It...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!