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Methods Of Research

METHODS OF RESEARCH

MODULE I

1. What is research?

Research is a scientific approach to knowledge generation when the processes that are used adhere to principles of logic. It is a systematic way of asking questions, a systematic method of inquiry to obtain knowledge or information that pertains to some question. The root meaning of the word is to search again or to examine carefully.

2. What are the types of research?

The types of research are as follows:

a. Basic Research

This is known as "fundamental" or "pure" research. This refers to research directed towards discovering basic truths or principles. It provides new knowledge but does not specify a way this knowledge can be used to solve a problem. It is carried out without looking for long-term economic or social benefits other than advancement of knowledge.

b. Applied Research

This is known as action research. It refers to researchers, which are directed towards practical application of knowledge. It aims at finding the explanation for certain problems that stem from the situation. Thus, it may support, modify, revise or provide a new theory.

c. Business research

This is seen as applied or action oriented. As a strategic move, research is undertaken by firms either through in houses research

units or through private or public research entities. These business enterprises will activate resources in research support once convinced of relevant results that can lead to goal-achievement. Rapid changes in the socio-political environment, the interaction of business people in industry, and the dynamics within the enterprise show that business research must focus more on research and development, assessment, baseline studies, policy formulation and current trends/practices. Academic institutions, particularly the graduate and post-graduate schools, need to continue basic research for the development of new framework and models to analyze expanding knowledge in business....