OPPapers.com Essay Index >> Social Issues >> Medical Tourism Of Malaysia In Shanghai
We have many free term papers and essays on Medical Tourism Of Malaysia In Shanghai. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Medical Tourism Of Malaysia In Shanghai. 1. Executive Summary Prime Beauty
International Medical Centre (PBIMC) is exploring on feasibility ...
... for a good share of the medical tourism market, and ... hub, with nine hospitals and
two medical centers that ... close to our biggest clients; Indonesia and Malaysia. ...
... Premier also made visits to medical staffs at ... Places such as Vietnam, Malaysia,
Singapore, Japan ... areas of information exchanges, commerce, tourism, science and ...
... Tourism, always popular in China, is a growth ... apparel; optical, photographic, and
medical equipment; and ... Taiwan, South Korea, United States, Malaysia, Australia ...
Submitted by ngwy on June 16, 2008
Category: Social Issues
Words: 4584 | Pages: 19
Views: 153
Popularity Rank: 74,329
Average Member Grade: N/A (Add a Comment / Grade this Paper)
1. Executive Summary
Prime Beauty International Medical Centre (PBIMC) is exploring on feasibility to extend its wing in Shanghai, the leading city in economic performance, foreign trade growth and infrastructure development.
The objective of this strategic marketing plan is to boost PBIMC’s medical tourism package in Shanghai by introducing world-class aesthetic related medical facilities and professionals in PBIMC, follow by post-surgery vacation.
Marketing analysis reveals the combination of healthcare, aesthetics to be precise, and travel at Malaysia is a great attraction compare to our counterpart. On top of world-class medical professional and facilities mentioned, the acceptance of aesthetic surgery and purchase power among Shanghai residents further ascertains the feasibility to promote this package in Shanghai. However, the barriers should not be taking lightly as the stringent legal processes and existing competitions in medical tourism may be a threat to PBIMC. PBIMC’s International Marketing Team conducted a comprehensive SWOT analysis on this new marketing plan, the outcome stated it is feasible to explore in this high investment project.
PBIMC targets on middle-income group who are perceived reshape normal structures of the body, face or body, able to improve appearance and boost self-esteem. Marketing strategy focused on rolling out attractive combination of aesthetic care and travel destination. Flexibility to tailor individual package and reasonable price distinguish PBIMC at China. The everything-under-one-roof concept promises hassle free yet efficient services through the whole journey.
A concise action plan details the set up procedures till control measure gains strong support from PBIMC’s top management.
2. Environmental Analysis
In business for over ten years, Prime Beauty International Medical Centre (hereinafter...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!