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Media_And_Education_Pack

MEDIA AND INFORMATION KIT




contents
CoMpany overview 4 our founder – Reginald Murray (“R.M.”) Williams AO, CMG 7 r.M.wiLLiaMS 75th anniverSary CoLLeCtion 8 75th anniverSary MerCHandiSe 10 tHe Legend of doLLar MiCK 12 auStraLian ManufaCturing at itS beSt – The R.M.Williams factory in Adelaide, SA 13 buSH outfitting – A brief introduction 14 tHe LongHorn – And the R.M.Williams benchmark of excellence 15 r.M.wiLLiaMS bootS – The best leather is our only standard 16 r.M.wiLLiaMS SoLeS – The heart of a good boot 17 LooKing for a one-off boot? 18 tHe r.M.wiLLiaMS deniM Story – More than 60 years old and even better 19 tHe r.M.wiLLiaMS StoCK wHip – All its cracked up to be 20 MoLeSKin – The unlikely French Connection 21 r.M.wiLLiaMS retaiL StoreS – A quality retail experience that is growing and expanding 22 r.M.wiLLiaMS wHoLeSaLe – A whole lot of choice for RM’s bush and city customers 23 r.M.wiLLiaMS Corporate direCt – For companies that mean business, Australian style 24 r.M.wiLLiaMS export – Taking R.M.Williams to the world 25 5 perCy St proSpeCt SoutH auStraLia – R.M.Williams Heritage Home 26 tHe r.M.wiLLiaMS StabLeS at Sydney SHowground 27 tHe r.M.wiLLiaMS LongHorn expreSS – On the road again 28 r.M.wiLLiaMS outbaCK StoCKMan’S SHow 29 auStraLian outbaCK SpeCtaCuLar 30 wrotHaM parK Lodge – A stylish journey to Australia’s outback heartland 31 r.M.wiLLiaMS pubLiSHing – Telling the stories of our outback culture 32 faCtS and figureS 33

INTRODUCTION
r.M.williams was established in australia in 1932 at 5 percy St prospect South australia and is a wholly australian owned company. r.M.williams is unique in the bush outfitting business not only because of the comprehensive range of seasonal and authentic products it sells, but because the company is a manufacturer, retailer and wholesaler of these quality goods.
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HIsTORy
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