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Submitted by tedsta03 on April 3, 2006
Category: English
Words: 2071 | Pages: 9
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Media and Gender
When we as individuals have the desire to learn more about current events and the condition of the world it is only natural that we turn our heads towards the mediums that broadcast information. These mediums can be televisions, newspapers, magazines, and most recently the internet. Though considered to be pastimes, devices such as the television have been proven to be much more than just an amusement for many Americans. In fact, a study by the University of Michigan Health System has shown that “an average person will have watched 7-10 years worth of television by age 70”, a statistic that is more frightening than surprising. The study also revealed that “TV viewing starts earlier than other forms of media, often beginning before 2 years old, with the exception of the generations preceding the 1950’s”. With awareness of the power that television possess, it is also a given that the content that is broadcasted through a television also possesses great influence. Without us realizing it, the media is becoming an ever more powerful force in shaping the world's perception of itself. An individual's struggle to maintain a unique identity and self-understanding apart from media’s influence is quickly becoming more difficult. In addition, the amount of information that is broadcasted to the youth of America has also been a major issue that many experts believe, has raised an entire generation of youth based on pop culture. When the people of the world absorb the many manifestations of the media they believe that they are simply viewing reality, but on the contrary the media often proves itself it to be the instigator of stereotypes and the creator of adverse social problems that often plague our society.
In order to eliminate the stereotypes that the media generates the public must have a heightened awareness of both the existence of and potential damage caused by the stereotypes. In truth though, they...
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