OPPapers.com

Media In English: Car Adverts

Media in English

Compare two car advertisements and discuss the Presentational and Language devices used.

Firstly, the two car advertisements I have chosen are the Volvo S40 and the Vauxhall Sigma.

The Volvo advert has the car positioned in the middle. The right side of the car can be seen. The car is pictured in presumably what is a showroom. The car is on a white background suggesting the luxury associated with the car. The car looks like a monster the way it has been captured.

The Vauxhall Signum is positioned on the bottom left of the advert. The background is a cityscape with a reflection of mountains in the water. The picture suggests that the car is different to the normal things in life. The car is a small side shot on the corner. This adds to the effect of rule bending as normally cars are displayed big and properly.

There is a huge difference between the ways the cars are presented in the picture. The Volvo is presented on a plain background with no else to see except the car. This means that the focus of the advert is the picture of the car. The Vauxhall on the other hand is the total contrast with the photo of the cityscape. The picture is more occupied than the Volvo. The difference between the two advertisements adds to the gap between the buyers of the two cars as the cars are for two different types of people as suggested by the advertisements .

The logo for the Volvo is “Volvo for life”. This suggests that the car is very good and that it will last a person their lifetime. Another it evokes is that you have to be loyal to the car ‘for life’. The main point from the logo is that the cars are built to a good quality and will be the best for someone’s lifetime. This cannot be true for any car as cars always break down and ‘go out of fashion’. This is an inconsistency in the message of the advert.

The Vauxhall logo is the half lion half bird with the flag on it. The writing below says, “A Century in Motion”. This makes us...