OPPapers.com

Media Culture

Today, mass media as a whole is believed to be a celebrated mean for this rapid development of information age. Undoubtedly, mass media has helped the world to progress through many aspects. However, even the greatest invention of all time has its drawbacks. According to the Oxford Advanced Learner’s Dictionary, mass media can be defined as a medium of communication that is designed to reach the mass of the people (Media). Since it is “designed to reach the mass of people,” media masses greatly affect one’s culture. What one sees, what one learns, and how one behaves become greatly dependent on the mass media. How people define their identities also rely heavily on what people absorb from the media masses. A fact that should be recognized by all Americans is that negative effects on the American culture are being brought by the mass media, especially paper ads from magazines and fads created by movies. Many messages that establish negative effects on society are first created for one intention: profit.
The types of magazines being targeted by this research paper are teen magazines, car magazines in particular. The trend that car magazines today are gradually becoming multi-elemental does not bother anyone but, in contrast, attracts more customers. A car magazine today is made to be more marketable and made to be mixed with all sorts of materials like featuring sexy girls, electronics review, and game reviews. A result of this combination is a generation of teens, especially males, with their lives full of only cars, electronics, gaming, and girls suggested and reinforced by those magazines. The point being made here is not for one to blame the car magazines for creating many societal problems or setting trends that considered “bad.” The true purpose of this essay is to send a warning message to all readers against the unhealthy messages implanted in many car magazines.
Throughout history, marketers have always been trying to reach a goal of making the most profit...