Media and Communication

The Media
Communicatio
ns
Prepared by :- Mihir Patel
Bhavik Desai
Mehul Alaiya
Tamanna

Overview
What

is communication?
What is media?
Types

of Media

◦ Physical media
◦ Mechanical media
Types

of communication

◦ Based on communication channels
◦ Based on style and purpose

What is Communication ?
Communication

is sending and receiving information between two or more people.

The

information conveyed can include facts, ideas, concepts, opinions, beliefs, attitudes, instructions and even emotions.

What is Media ?
 Media

is communication channels through which news, entertainment, education, data, or promotional messages are spread.

 Media

includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.

Role….What should be
???
Informative
Positive
Creative
Motivating
Entertaining

Yes, Many media are like this,
But some……………
Are Negative Oriented
Give

“Masala” News
Boring
Discouraging
Crime Encouraging

Ideal Media
Should be Free from Pressure
Fact Finding
Nation Building

In INDIA
78.8

Million number of newspaper are sold
Daily.
41,66,438 number of magazines are sold on weekly & monthly basis.
665 Television
Channels are there.
65 Million active internet users are there.

In New Zealand
 5.7 Lacs number of newspaper are sold
Daily.
28,53,762 number of magazines are sold on weekly & monthly basis.
72 Television Channels are there.
3.8 Million active internet users are there.

Communication Media
Communicatio
n Channels
Physical
Media

Mechanical
Media

Physical media
Person who is talking can be seen and heard by

the audience
Not only hear the messages but also to see body language and feel the climate
Does not need to be two way channel
Especially used when dealing with high concern messages - organizational change or down sizing Examples of Physical media
Large meetings, town hall meetings
Department meetings (weekly meetings)
Up close and personal (exclusive meetings)
Viral communication or word of mouth

Large meetings
Great symbolic value

and should be used only at special occasions

Excellent when a new

vision or strategy, information about reorganization are to be presented Weekly departmental meetings

Communicate daily operative issues, exchange

status reports and discuss problems
Opportunity to build the big picture, prepare for change, create ownership of important strategies and goals

Up close and personal
Form of meetings where, often, a senior

manager meets with a “random” selection of employees to discuss and answer questions

Used in specific projects or campaigns

e.g. launching new strategies

Viral communication
Marketing techniques that use

pre-existing social networks to increase brand awareness
(such as product sales)

Can be delivered by word of

mouth or enhanced by the network effects of the Internet

May take the form of video

clips, interactive flash games, ebooks, images, or text messages. Mechanical Media
Second of the two types of

communication medium

Written or electronic channels
Used as archives for messages or for

giving the big picture and a deeper knowledge Examples of Mechanical media
E-mail
Weekly letters or newsletters
Personal letters
Billboards
Magazines or papers
Social media

E-mail

Good channel for the daily communication

to specific target groups
Suitable mainly for up-to-date and
“simple” messages where there is no risk of misunderstanding

Weekly letters
Generally used by managers that have

large groups of employees and who have difficulties in meeting all of them

They can also contain summaries and

status in tasks, projects or issues – yesterday, today and tomorrow

Personal letters

At special occasions it can be justified to send a

personal letter to employees in order to get attention to a specific issue
Can be a letter with your personal commentary on an ongoing reorganization that affects many employees Billboards
One of the most

forgotten types of communication media
Good thing - Inform people who do not have computers and/or access to the internet

Magazines or papers

Offers the opportunity to deepen a specific

issue, explain context, describe consequences or tell a story
Create a broad internal understanding of strategic messages

Social media
Media designed to be

disseminated through social interaction, created using highly accessible and scalable publishing techniques

 Supports the human need for

social interaction, using
Internet- and web-based technologies to transform broadcast media monologues
(one to many) into social media dialogues (many to many)

Types of communication
Types of communication

Based on communicatio n channels

Verbal

Based on style and purpose Non-verbal

Oral
Written

Formal

Informal

Verbal Communication

Communication is based on language
An inseparable part of business communication
Two types of verbal communication

◦ Oral Communication
◦ Written Communication

Oral communication

Involves the exchange of ideas, opinions and

information through verbal means
Communication takes place orally
Word communication (not written)
 Messages are exchanged between a communicator and a communicate

Written communication

Message communicated in a written form
Generally used when the audience is at a

distance or when a permanency of record is needed. Non-Verbal Communication
Often referred to as body language
Includes the overall body language of

the person who is speaking, which will include the body posture, the hand gestures, and the overall body movements Facial expressions also play a major

role

Can also be in the form of pictorial

representations, signboards, or even photographs, sketches and paintings

Formal
Communication

Includes all the instances where communication

has to occur in a set formal format
Official conferences, meetings and written memos and corporate letters are used for this form of communication
Straightforward, official and always precise and has a stringent and rigid tone to it

Informal Communication
Includes instances of free

and unrestrained communication between people who share a casual rapport with each other

Does not have any rigid rules

and guidelines

Need not necessarily have

boundaries of time, place or even subjects for that matter