OPPapers.com

Media Analysis

Introduction
The two elements in this particular advertisement, the printed advertisement and the accompanying website, have Microsoft as the main producer and product. Both of the advertisements require an active reader in navigation and interpretation but in different ways. The printed advertisement plays on words, colours and imagination and the accompanying website follows up on that. In the following I will look at different elements in relation to connection between text and image, what the image can represent and how this is produced.

Analysis
The advertisement has the title Start something Sonic and was published in the magazine Wired, August 2005, on page 59. It is the size of one normal page in a standard magazine; its measurements are 28.5 x 22 cm, so fairly small and inviting. On a pre-iconographical level, what we see is a picture of a young woman, placed in the right hand corner. Coming "out" of her we see wires, pianos, headphones and stars, going up towards the left hand corner. In the middle there are outlines of a person with a microphone and another playing the guitar. In the top right hand corner is the text: Your potential. Our passion. Microsoft and in the bottom left hand corner is the anchorage text. In connection with that we see the Windows XP logo. Underneath that we are referred to the accompanying website www.windows.com.
The woman is a photograph while the rest is artificial made graphics and text. The background is completely white thus very plain and simple. So while the young woman is a representation from reality – mimesis- the rest of the image is metaphorical. It is obvious what the images represent, though they are graphics and not photographs. These graphics of wires, stars, pianos, and the people acting as a musical group, are all something we, by the use of connotations, are able to read and also to connect it with the title Start something Sonic and thereby get an idea and feel about the product they are trying to...