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Submitted by xpigx on July 21, 2007
Category: Business
Words: 1245 | Pages: 5
Views: 746
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The McDonald's Corportation
The late 1940s would forever revolutionize the way the world eats out. In 1948, the McDonald brothers sold their first hamburger at their fast food restaurant in San Bernardino, California. No one at the time had any idea that McDonald's would become a restaurant chain loved by people around the world. McDonald's is now the largest and best-known fast-food retailer in the market.
There are more than 30,000 restaurants in 119 countries on five continents, some of which are operated by the company, and some by franchisees. The restaurant chain plans to expand their leadership position in the fast food market through convenience, superior value and excellent operations. In 2004, the company implemented their "Plan to Win" campaign that has provided the McDonald's system the focus it needs to become the customers' favorite place and way to eat. According to CEO Jim Skinner, the plan concentrates on the "five key drivers of the fast food business: people, product, place, price and promotion." McDonald's dream is to dominate the worldwide foodservice industry, which means setting the performance standard for customer satisfaction and quality. McDonald's Corporation is dedicated to the selling of hamburgers, a common job especially in the U.S. To survive in the communal market McDonald's delivers quality, service, cleanliness and value. This chain has succeeded in the past and become so well known because of its consistency in delivering a customer experience that has value far beyond good food at a great price. Ray Kroc started the corporation training people on how to be kind, fast, precise and effective, and today McDonald's still operates under the same perspective, and it has been an absolute pioneer in the field.
Being a business that serves millions of clients every day, finding a source for cheap, quality equipment is a necessity for success. To settle this issue, McDonald's distributors...
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