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Submitted by oppapers on January 19, 2004
Category: Business
Words: 774 | Pages: 4
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McDonald's, Who?
Subway Resturants, the franchised based sandwich shops, has surpassed McDonald's as the largest restaurant chain in the country. The "Healthy Choice" promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald's 295 opened (www.Subway.com).
The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousand dollars, and opened the first Subway in Bridgeport, Connecticut. The store name was not Subway but Pete's Super Submarines named after the family friend that gave Fred DeLuca the loan (www.entrepreneur.com).
Pete's Super Submarines was changed to the current name of Subway in 1974 (www.entrepreneur.com). Fred DeLuca wanted to expand and open more locations, he had a set goal of opening 32 shops with in ten years. By 1974 DeLuca owned and operated sixteen locations around Connecticut. DeLuca was just at the halfway point of his goal of 32 shops in ten years. Time was running short with just less than two years to achieve his targeted goal. DeLuca turned to franchising as an option to increase locations (www.Subway.com).
A Friend of DeLuca was the first franchisee. Brian Dixon bought the Wallington, Connecticut location (www.Subway.com). In 2003 Subway is ranked number one in the
franchise 500, they have held this title for three years in a row. Subway has also been ranked as the number one global franchise initiated in America, they have held this title for two years (www.entrepreneur.com). Currently
Subway has a total 19807 locations in 74 countries and is the second largest fast food chain in the world. Today, Subway has grown into a $5 billion company. The first Subway store in the UK in 1996 and opened 56 stores since then. Subway aims to double this figure within the next year and within ten years plan to match the number of...
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