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Mcdonald Management Strategic



McSNAPSHOT: COMPANY PROFILE
A company without vision and mission is like a human body without bones to support and strengthen its values. That is exactly why the McDonald’s is building this two big statements, which is to keep realizing what they want to do, why they do it, how to do it, and what they do really want to be in the right corridors of business. Not just to gain profits, but also to survive in the global market.
McVision
“to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”
McMission
Be the best employer for our people in each community around the world
Deliver operational excellence to our customers in each of our restaurants; and
Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.
McFinancial Information-Global (Year 2008)
Sales : $ 23,522,400,000 (3.2% growth from the previous year)
Net Income : $ 4,313,200,000
McCoverage (Year 2008)
31,967 restaurants in 118 countries all around the globe. 25,465 of them operated by franchisees, and 6,502 operated by the company. In Indonesia, the are 109 restaurants nation wide. This number are still expected to grow in the future.

McFACTS AND OBSERVATION
1. McDonald’s is a market leader for fast food industry.
2. Actively supports local events and the communities.
3. McDonald’s is always being fastly responsive on social and environmental issues.
4. Involving its customer in their marketing programs.
5. Creating emotional relationship with its customer.
6. Strategic location is one of its main concerns.
7. 70% of McD restaurants around the world are operated by independent franchisee.
8. McDonald’s is always being adaptive to their target market.
9. One of the McDonald’s focuses in introducing the idea of “ new way to eat”.
10....