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Mcbride Marketing Plan. MCBRIDE MARKETING PLAN The McBride Financial Services
marketing plan will deliver the best marketing solutions ...
McBride Financial - Marketing Plan. ... 8). McBride Financial Services wants
to target the right audience through their marketing plan. ...
... Establishing a marketing plan McBride Financial services will be able to expand
their operations, offer new products, and continue to grow as a company. ...
... MARKETING PLAN McBride financial services Sharon Ledger October 26, 2007 McBride
Financial Services will be looking at targeting a new market of people to help ...
... The plan is to ... is the one thing most companies dont have a lot of; time can cost
a company grounding on marketing their products ... Hugh McBride asked for this ...
Submitted by danbhoss on July 13, 2008
Category: Miscellaneous
Words: 1265 | Pages: 6
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MCBRIDE MARKETING PLAN
The McBride Financial Services marketing plan will deliver the best marketing solutions that meet the company’s mission and achieve the company’s goals. The plan focuses on delivering our product and services through a Web-based mortgage application. Market research in the areas of real estate investment, finance, advertising, advertising mediums, and mortgage loans, allows us to pinpoint and reach our target customers.
Business Requirements
The McBride mission statement shown in Appendix A requires advertising across a five state area. Pinpointing and reaching potential consumers through selected mediums achieve the McBride company goals, shown in Appendix A. The deliverable product “the most efficient and user friendly mortgage application process available obtained by leveraging technology (specifically the Web),” utilizes the company’s Website and strategically located offices (Apollo Group Inc, 2003). The services, listed in the business plan are as follows: A credit report, Mortgage, Inspection, and Appraisal (Apollo Group Inc, 2003).
Market Research
Market research focuses on three specific elements, market exposure and expansion, financing, and demographics. Achieving market exposure and expansion utilizes new advertising methods. Financing options offered, give the consumer the best possible mortgage that fits their budget. Demographic research pinpoints and provides the best medium available to reach the targeted market.
Market Exposure and Expansion
Market exposure and expansion turn away from traditional marketing methods such as the four Ps and will utilize a new method, Solution, Information, Value, and Access (SIVA) (Dev & Schultz, 2005). The four Ps is a traditional marketing method with the “focus on product, price, place, and promotion” (Dev & Schultz, 2005, p. 37). The traditional four Ps strategies will not focus on the demographic targets nor support the...
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