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Mc Donald

INTRODUCTION OF THE COMPANY
“McDonald”

McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billions in annual revenues. From the study it has been found out that, McDonald's opens a new restaurant every three hours. Also, McDonald's has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald's serves about 1% of the world's population on any given day through its 23,000 restaurants internationally. Big Mac, the world's most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. 'Big Mac' is the biggest attraction and backbone of the corporation. Moreover, McDonald's maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald's practices an analyzer type of strategy, introducing new items and defending its existing ones.

Key Success Areas
The real question, of course, is why has McDonald's been a success? Why is it that so many people will eat at McDonald's today?
Maybe because it's quick, or easy, maybe because it's affordable for some or just because they enjoy the taste. Any one or more of these reasons could apply to any individual or group at any point in time - but all of these reasons go to make up the McDonald's experience. The McDonald's experience is the first, and major key to our success.

McDonald’s MISSION AND VISION

We serve people with good quality food, fast...