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MBA590 Gap Analysis Running head: GAP ANALYSIS: HARRISON-KEYES Gap Analysis: Harrison-Keyes University of Phoenix MBA/590 February 16th, 2007 Gap Analysis: Harrison-Keyes
GAP Analysis - Harrison Keyes University of Phoenix MBA590 April 2007 Gap Analysis: Harrison-Keyes Harrison-Keyes' plan for reconstructing their traditional publishing
Gap Analysis Harrison-Keyes GAP ANALYSIS: HARRISON-KEYES Gap Analysis: Harrison-Keyes Student Name University of Phoenix Gap Analysis: Harrison-Keyes Harrison-Keyes,
Harrison-Keyes Gap Anlysis Week 4 Gap Analysis: Harrison-Keyes Recently, there have been some major changes that have taken place at Harrison-Keyes Inc. The question
organization implements procedures to prevent these challenges from surfacing again, review the gap analysis concerning the present state of affairs at Harrison-Keyes
Submitted by probe3000 on February 28, 2007
Category: Business
Words: 1804 | Pages: 8
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Running head: GAP ANALYSIS: HARRISON-KEYES
Gap Analysis: Harrison-Keyes
University of Phoenix
MBA/590
February 16th, 2007
Gap Analysis: Harrison-Keyes
Harrison-Keyes is a major publisher with a long history of success with its 22,000 plus publications. Management has seen a fall in sales due to changes in distribution and new media. They have identified a new media that will help them to stay competitive in the industry. Executives believe that starting a new electronic book or e-book initiative will help solve the problem and will offer large profits. However, there have been many problems in getting this idea to fruition. This analysis will show how the lack of consistent leadership, attention to detail and the lack of reporting processes led to the failing of the project. It will finally offer some solutions to the dilemma in order to put their project back on track.
Situation Analysis
Issue and Opportunity Identification
Several issues contributed to where Harrison-Keyes' e-book project is today. Though problematic, these issues have lead to additional opportunities that may help the situation. When one door closes, often another one will open (Parachin, 2005).
There were four key issues identified in the scenario that were problematic to Harrison-Keyes. The first issue to be identified is the lack of a clearly defined project plan which causes confusion throughout the project. This issue could provide the company with an opportunity for a fresh, more organized start that is tracked and charted.
The second issue identified was the lack of an adherence to a project baseline. Harrison-Keyes cut the project budget by 20%. This became an opportunity for executives to kill the project or at least re-evaluate it.
The next issue was identified when Asia Digital failed to deliver due to a natural disaster. The need for a contingency reserve became...
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