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MBA520IntersectInvestment. RUNNING HEAD: Problem Solution: Intersect Investments
Problem Solution: Intersect Investments Amos Richard ...
Submitted by upamos on July 9, 2008
Category: Business
Words: 2278 | Pages: 10
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RUNNING HEAD: Problem Solution: Intersect Investments
Problem Solution: Intersect Investments
Amos Richard Wills
University of Phoenix
May 16, 2007
Critical Aspects of the Company's Current Situation
Since 2001, the financial service industry has been in a constant state of change, fluctuating markets, and inconstant leadership. The volatile climate has left many financial firms struggling to keep both their clients' trust and Wall Street's credibility. To succeed, financial firms and investment companies need to expand their products and services to consumer and small business customers. Recently, Intersect Investment Services has at times barely managed to survive but resisted making a change in the industry. Finally, a year ago, Intersect Investment's CEO made a drastic, strategic shift and identified a new vision. However, Intersect senior management leadership understands that implementing a new vision will require revolutionary organizational change.
Intersect Investment need to provide a broad set of products and services to consumers and small business customers to succeed in today’s volatile markets. First, this will require extensive leadership engagement and new value development to implement an organizational change. Second, the company plans to introduce new services to its small business and consumer customers. A strategic shift from a traditional – selling to a “customer intimacy’ model will improve customer loyalty and increase sales. Intersect Investments recognizes to successfully lead the company through the restructuring efforts will involve strategy and focus change. Finally, the company needs new leadership to lead the organizational transformation necessary to reverse their declining performance and ensure the company's success in the marketplace.
Major Implications for the Company
Organizations encounter many different forces...
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