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Submitted by jaydenmo on February 22, 2008
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Kudler Fine Foods
Kathy Kudler, the founder of Kudler Fine Foods, was the Vice President of Marketing for a large defense contractor. As a stress reliever, Kathy Kudler took up the hobby of gourmet cooking and on a shopping trip for ingredients for a gourmet repast; she suddenly realized that there was an opportunity for an upscale epicurean food shop in La Jolla. Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within nine months the store was at break-even and was profitable for the year.
The company has three locations (La Jolla, Del Mar and Encinitas). The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments:
Fresh Bakery and Pastries
Fresh Produce
Fresh Meat and Seafood
Condiments and Packaged Foods
Cheese's and Specialty Dairy Products
The primary mission statement of Kudler Fine Foods is simple, "to provide our customers the finest in selected foodstuffs, wines and related needs in an unparalleled consumer environment. Our selections coupled with our experience, helpful and knowledgeable staff merges to offer each customer a delightful and pleasing shopping outing. We will provide this service because "We shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler's is the purveyor of choice for customers aspiring to purchase epicurean delights" (Apollo Group, Inc., 2005).
Four primary functions of management exist at Kudler Fine Foods in the management process. Planning and strategizing would involve Kathy Kudler herself, as a Senior Executive of the company. As the top executive, Ms. Kudler is concerned primarily with the interaction between the organization and...
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