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Mba Case Studies
Demand and Supply Planning
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Supply Chain Management

Abstract

This paper demonstrates the concept of Supply Chain and the understanding of its different parties. How existing practices in demand planning improve forecast accuracy with advanced statistical forecasting capabilities and how demand planning is different than other SCM parties in structuring flexible hierarchy models & inventory integration. In addition to explore the Integrated Demand and Supply Planning for Consumer Goods and Services Companies, where we show a Case Study for Nestle Company using weather forecast data that shows a significant insight into the extent to which difference products and/or customer sales were impacted by weather. On the other hand, Globalization and the challenges of managing a global operation - such as forecasting in the face of uncertainty and reducing inventories for improved cash flow.

Introduction What is a supply chain?

The supply chain concept arose from a number of changes in the manufacturing environment, including the rising costs of manufacturing, the shrinking resources of manufacturing bases, shortened product life cycles, the leveling of the playing field within manufacturing and the globalization of the market economies. At a high level, a supply chain is comprised of three fundamental processes which are integrated. Procurement process involves sourcing and designing supply contracts with vendors and also developing interfaces which act as a conduit for information. Production and inventory control encompasses the manufacturing, material handling and warehousing sub-processes. Distribution and logistics process deals with the retrieval and transportation of products to retailers, distribution centers or final customers. These processes interact with one another to produce an integrated supply chain.

UNDERSTANDING THE SUPPLY CHAIN

There are specific roles for each function in the Supply



References: * Simchi-Levi D, Kaminsky P., Simchi-Levi E., Designing and Managing the Supply Chain: Concepts, Strategies & Case Studies, 3rd edition, McGraw-Hill,2007.ISBN 0071270977. * http://search.proquest.com/abiglobal/docview/226918468/138111F38DB63F830D3/43?accountid=34686 [Accessed 20 July 2012]. * <http://www.infor.com/> [Accessed 20 July 2012]. * < http://www.demandcaster.com/s-op/> [Accessed 20 July 2012]. * <http://www.igd.com/index.asp?id=1&fid=5&sid=43&tid=158&foid=127&cid=1810> [Accessed 20 July 2012].

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