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Submitted by oppapers on October 8, 1999
Category: Miscellaneous
Words: 780 | Pages: 4
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Mattel Inc. (MAT)
The Mattel Company, best known for its Barbie dolls, is the world's largest toy maker. In March 1997, it acquired Tyco toys the third largest U.S.-based toy maker. Its product lines include Fisher-Price and Sesame Street preschool items, Disney-related products and Hot Wheel miniature vehicles.
They type of industry Mattel is located under, is dolls and stuffed toys, although they have other types of products such as Hot Wheels. This company is under monopolistic competition. They sell their products in many stores, such as Toys R Us, KB Toys, K-Mart, Walmart, and others.
Some of Mattel's competitors include Marvel Enterprises Inc. and Hasbro Inc. Marvel Enterprises (formerly Toy Biz) publishes comics based on more than 3,500 characters including Spider-Man, The Incredible Hulk, and the X-Men. The company, North America's top comic publisher through its Marvel Entertainment subsidiary, also makes action figures, games, and puzzles based primarily on its Marvel characters.
Hasbro is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant products. Included in its offerings are games, traditional board and card, hand-held electronic and interactive CD-ROM, and puzzles, preschool, boys' action and girls' toys, dolls, plush products and infant products.
The company's business activities include many things. The standards address a wide spectrum of issues, ranging from on-the-job concerns, such as factory lighting, air quality and health care facilities, to acceptable parameters for dormitories and recommendations for recreational programs. They serve as the principles by which Mattel's internal and independent monitoring programs are measured around the world. While the development of a code of conduct/manufacturing principles is essential to success, enforcement of the...
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