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MARUTI A SUCCESS STORY. PRODUCT ANALYSIS OF MARUTI SWIFT 1.0 INTRODUCTION
The case of the latest introduction of Maruti Udyog Limited ...
MARUTI A SUCCESS STORY. CSAE STUDY : MARUTI (I) LTD. A SUCCESS STORY IN
INDIAN CAR MARKET By- VKS Bankoti Industry Overview The de ...
... out of 10 ERP implementations in India failed, but the one success story produced
such ... Nestle, Reliance, Godrej, Larsen & Toubro, HLL and Maruti are prominent ...
... Component Manufacturers Association of India Maruti Udyog Limited in India Maruti
Udyog Limited ... of India with Suzuki of Japan, has been a success story like no ...
... United States has been a strong success story for economic ... The great success and
acceptability of these vehicles ... cars in India comes from Maruti Udyog, which ...
Submitted by vnja on July 30, 2007
Category: English
Words: 1060 | Pages: 5
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PRODUCT ANALYSIS OF MARUTI SWIFT
1.0 INTRODUCTION
The case of the latest introduction of Maruti Udyog Limited into the small car segment in India is being analysed in this case study. We have tried to analyse MUL's new introduction "Swift" in terms of its strengths and weaknesses, its closest competitor Getz, some feedback from a few owners of the vehicle and finally its market status with reference to segmentation, targeting and positioning of the product.
2.0 INDUSTRY OVERVIEW
In recent times, the production of passenger cars in India registered a massive growth of 118 per cent during the 1990s. The de-licensing of auto industry in 1993, however, opened the gates to international automakers into the country with an idea to tap the large population base in India. During the next 10 years, the production achieved an all-time high record, and managed to cross the 500,000 mark in 1999. That was 'Stage I of Auto India Inc', as some players in the automotive industry have called it. It was the decade of establishing operations, brands, dealers, service networks and field teams.
Year 2001 was fine-tuning for new models, for expansion, signaling the beginning of 'Stage II of Auto India Inc.' It saw a spate of new vehicle launches as well as controversies, financial troubles, mergers and shutdowns, both in India and worldwide. The mid-size car market has, however, seen a growth rate of 42 per cent, according to Society of Indian Automobile Manufacturers (SIAM).
Today, it seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual growth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a potential emerging market. The perception of foreign...
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