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Submitted by lsgr on September 10, 2006
Category: Business
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Marketing Mix Paper
Laura Rhodes
MKT 421-Marketing
Macus Geier
September 7, 2006
I certify that I am the sole author of this paper and its contents and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper with citations and references.
I also certify that this paper was prepared by me specifically for this course.
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Marketing Mix is a strong marketing tool that is use to combined elements to market profitable good and services. These tangible elements include product, price, place and promotion. Marketers view information for making better decisions and strategic marketing plans. A budget for these expenses must be included in the financial plans of any successful organization. The objective for marketing mix is to meet the needs and desires of target customers as well as delivering the product economical, fastest, and entertaining way.
A good product satisfies the needs of consumers by nourishing, protecting and saving time. When manufacturers understand the geographic areas, this helps them to determine what products to produce and introduce new opportunities. There are two basic types of product class; consumer product and business product. Consumers' products are buying behavior but business products are how buyers see the products. Shopping, emergency, and impulse are some of the consumer products. Customers that shops for products feel that these shopping products are worth their time and effort. Emergency products are purchase when it is absolutely necessary only. Some products that are purchase quickly was strongly needed at the time are called an impulse product. Business products are products purchase by businesses that need to produce their own products. These products include installations, accessories, raw material, components, and supplies....
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