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Submitted by tanapolk on July 11, 2006
Category: Business
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eBay in 2002: The Challenges of Sustained Growth
By Group 1
4849198 Mr. Wuttichai
4849073 Ms. Piyanee
4849078 Ms. Salita 4849195 Ms. Rachna
Presented to
A. James P. Fitzpatrick
MGMG509: Strategic Management
College of Management, Mahidol University
Company Background
eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of individuals and small businesses. eBay now has a global presence in 33 markets, including the United States.
On any given day, there are millions of items listed on eBay across thousands of diverse categories, including antiques, toys, books, computers, sports, photography and electronics, amongst many others.
As an early Internet enthusiast, Pierre knew that people needed a central location to buy and sell all kinds of items on a level playing field and to meet other users with similar interests. He started eBay to fulfil this need. At the time, Pierre's fiancée (now wife) was an avid Pez™ (sweet dispenser) collector. She was having trouble finding people to trade with, and Pierre thought eBay might be the answer to her problems.
SWOT Analysis
Strengths
Dominant player in the online auction industry largely uncontested
Strong management team
Belonging the sense of community as a key competency which generate a strong CRM
Weaknesses
Difficult to expand its website internationally due to lacking of local culture expertise
Difficult to cope with illegal practice occurred between the use (seller and buyer)
Prospect uncontrollable system breakdown
Opportunity
Potential Market in international in...
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