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Marketing Defined. Marketing Defined Introduction There are many definitions for
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Submitted by kirsten_bell on June 28, 2006
Category: Miscellaneous
Words: 2145 | Pages: 9
Views: 257
Popularity Rank: 38,923
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Preparing for this paper was both educational and upsetting. My original plan was to compile information about the marketing strategies pertaining to my company, Golden American Life Insurance. In doing so, I retrieved information from the marketing department and the sales force. As I continued my research, I began interviewing upper management in both the marketing and sales departments; this is where I ran into a problem. It seems that the information related to the marketing strategy of Golden American Life is private and confidential; thus I would not be able to write my paper on what I had originally planned. My next thought was to write a fictitious paper on how I would handle the marketing strategies at Golden American Life. However, I decided against this because I don’t want to put my job in jeopardy in any way, shape or form. I personally feel this could compromise my job or at least the trust I have built up with my superiors and I feel it would be best to steer clear of this subject all together. Having decided not to write about the marketing strategies related to the company I work for; the next step was to decide what I should write about. I started to look for some recourses that I had easy access to. My brother-in-law races motorcycles and has access to various marketing materials and personal knowledge about Honda motorcycles. I also was able to find information on the Internet about motorcycles and about Honda. I felt that because I had a personal interest in the subject, it would be educational and simulating to do my final research paper about Honda motorcycles. I also feel that the trust I have built with the company I work for will not be violated. In 1948, armed with only $3200, Soichiro Honda opened The Honda Motor Company. Shortly thereafter, in 1959 he opened The American Honda Motor Company so that he could bring to pass his dream of building a high performance motorcycle and marketing it to the world. During the 1960's the type of...
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