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Submitted by jamesparry113 on November 22, 2005
Category: Business
Words: 1122 | Pages: 5
Views: 393
Popularity Rank: 25,534
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~ Introduction ~
Marketing is promoting a business or product by advertising in a way which attracts people to buy a product or a service, this has to be achieved in such a way which:
1) Compares your business, product or service with competitive retailers in your area of work and helps improve your own strategies,
2) You have to try to make customers happy in a way that they give you their custom again because without customers and good marketing strategies your business will not succeed,
3) You need to suit the needs of your customers in the present and the future and how and why it will change and you have to form or change customer perception levels to attract them to your business.
Business Proposal:
My business proposal is to set up a small computer shop selling new computers, laptops, computer hardware and software and other computer accessories and perform repairs. The shop will be open Mondays to Fridays 9-5 and Saturdays 9-6 and my business will be situated in the centre of Chester. The reason I chose this business area is because I already have good knowledge about computers and there prices and have seen other companies such as Dixon's, Pc World, The Computer Shop and have seen and acknowledged there marketing and promotional strategies. My target customer group is mainly for adults due to the nature of my products although some aspects of my products i.e. the software will be suitable for all ages this will be explained in more depth in the "segmentation" section.
~ Principles of Marketing ~
The needs of customers:
There are two main needs of customers, which consist of:
1. Firstly maintaining current and future satisfaction, the way my company will go about achieving this is by constant primary research (Questionnaire's, Surveys etc.).
2. Secondly to form and change new...
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