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Submitted by bordogg on August 13, 2005
Category: Business
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Unit 5
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Learning Objectives
Unit 5 is divided into two lessons:
Lesson 5A: Personal and Online Selling
Lesson 5B: The Marketing Plan
Unit 5 wraps up the promotional techniques with personal and online selling, then calls
on you to pull it all together for your project with a final Marketing Plan in place of a
final exam. This will complete the "learning by doing" part of the course and give you a
taste of what marketers do that affects our lives.
Overview of Written Assignment
Lesson 5A is really a carryover of two more promotional elements from Lesson 4B:
personal selling and online selling, which could be considered as part of direct marketing,
but which gets its own consideration in Chapter 21 of the text. Personal selling and sales
management could be a course of their own, and we will keep that brief without a written
assignment. Online selling, however, is a hot topic, even after the burst of the Internet
stock bubble, with much written about it. We will try to summarize strategic choices and
good practices for you, and we will give you a chance to design a Website for your
product, service, or organization (on paper you will not have to learn computer
programming here). If your organization already has a Website, we will ask you to
critique it using the guidelines we give you for a good design.
Lesson 5B wraps it all up and asks you to pull together the components of the Marketing
Plan you have been building, lesson by lesson, and send it in. That will be, in effect, your
final exam, and hopefully something you can use in the future.
Instructor's Notes
Lesson 5A: Personal and Online Selling
"Cows don't give milk. You have to take it from them, twice a day." Anonymous
In...
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