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Marketing

PROJECT REPORT

On

MARKETING MIX OF AUTOMOTIVE SECTOR

Submitted in the partial fulfilment of the requirement

For the award of degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

To

UNIVERSITY BUSINESS SCHOOL

PANJAB UNIVERSITY REGIONAL CENTRE, LUDHIANA

SUPERVISED BY: SUBMITTED BY:-

Mr. ASHISH SAIHJPAL NAVDEEP ROSHAN

FACULTY PUNEET JAIN

UNIVERSITY BUSINESS SCHOOL SAHIL AGGARWAL

SUMITGOYAL

VIRENDER SINGH

ACKNOWLEDGMENTS

Words fail us to express our deep sense of gratitude to our revered supervisor, Mr. Ashish Saihjpal, University Business School, whose erudite guidance and supervision have made this work possible. We are very thankful for this valuable guidance and constant encouragement during the preparation of this project.

We are highly thankful to all other members of department of UBS (PURC) for their suggestions and kind co-operation in this project work.

We would like to thank all the respondents whose responses were of great importance for the project.

NAVDEEP ROSHAN

PUNEET JAIN

SAHIL AGGARWAL

SUMIT GOYAL

VIRENDER SINGH

OBJECTIVE OF THIS STUDY

This study is done in keeping following objectives in view:

➢ To find out the present status of the automobile industries in India.

➢ To study the market research of the automobile industries.

➢ To study the distribution and marketing strategy adopt by automobile industries.

➢ To enhance our analytical skills in the field of practical application of Marketing

“The marketer’s watchwords are quality, service, and value.”

PHILIP KOTLER

CONTENTS

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