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Marketing

Purpose and importance of Marketing
Agricultural Marketing
Agricultural Business
Roni Becknell

Purpose:
This lesson will teach the students the purpose and importance of marketing.

Objectives:
Upon the completion of this lesson the students will be able to:
1. Describe what the purpose and importance of marketing is.
2. Give examples of what marketing does for companies.
3. Demonstrate the purpose and importance of marketing.
4. Evaluate an agricultural company marketing strategies.

TEKS/TAKS:
TEKS: 119.42.c.5A
TAKS: N/A

Focus:
I will have different company’s names on the board and I will ask the class to tell me what the first thing is that pops into their heads when they think of the company’s name. The students will then tell me the slogans and other things that come to mind. Then I will ask them if this helps them remember the company, and if they are more likely to buy a product from these companies since their name is easy to remember. I will then go into how these slogans are part of the marketing process and why this is important to the success of these products.

Lesson Content:
The students will then break into two groups. I will give each student in one group a paper that describes the purpose of marketing and the other group will get a paper on the importance of marketing. They will have five minutes to read and discuss the papers. They will then break into partners with one from the purpose group and one from the importance group. The partners will then teach each other about what they have learned and give them a handout of their topic. Once they are in their pairs we will have a class discussion on what they have just learned.

Guided Practice:
Then the partners will then find another pair of partners and form a group of four. They will then be given an object and they will have to come up with a slogan or jingle for the object that they think will get people to buy it. They will then present this to the class and say...