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Marketing

Different Marketing Definitions
By taking a look at some dictionary and trade definitions of marketing we can get a better feel for what marketing is truly about:
American Marketing Association Definition
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives_._
American Heritage Dictionary's Definition of Marketing_
_The commercial functions involved in transferring goods from producer to consumer
Merriam Webster's Marketing Definition
**1 b: the process or technique of promoting, selling, and distributing a product or service
2: an aggregate of functions involved in moving goods from producer to consumer
*Marketing Definition f*rom MSN Encarta Dictionary_
_the business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns.
Note the phrasing: "_The process_", "_functions involved_", "_process or technique_", "_an aggregate_", "_the business activity_". These all get to the heart of the definition of marketing.
As a process, there are certain foundations of marketing that will never become obsolete. We still have products, services, and ideas to sell at some price. We deliver to our customers via some means of distribution. We promote and we advertise. Those are the basics. Those basics still exist and always will.
Summing up all the definitions we can thus say that Marketing is the process of interesting potential customers and clients in your products and/or services.
The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.
Before delving too deep into...