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EXECUTIVE SUMMARY
Malls are springing up in every city and are fast becoming sought-after entertainment hotspots, with shopping as the by-product. From a situation where there were no malls about a decade ago, the country will have over 300 malls translating to over 100 million sq.ft. in available mall space by the end of 2007.
• The Indian retail market is expected to continue its growth trajectory into 2010.
• Mall management has been identified as a critical factor for the success of malls and the retail industry across the world.
• Mall management broadly includes mall positioning, zoning, tenant mix, promotions/ marketing and facility/finance management.
• Currently, the Indian retail market lacks designated mall management firms. Large real estate developers and retail chains either have their own mall management arms operating as subsidiaries or have contractual agreements with international property consultants.
• Till recently, mall management was limited to facility management by a majority of developers in India, leading to gaps in mall management practices.
• Given the high future supply of malls and increasing competitiveness within the Indian retail market, developers must correctly address these gaps to ensure success.
Malls now-a-days, not only are the shopping purpose but also provides food and entertainment destination with a delightful ambience. Families spend their time together, they shop, kids have fun in gaming parlors not only this but they can have food of their choice with the so many options available there in the mall. Malls are now becoming “One Point Family Destination”-with the evolution of new retail mantras with the emergence of new trends in malls as “SHOP, DINE N ENTERTAINMENT”. Malls now cater to a large population, targeting every income group as well as keeping the different demographic (Age, family size, etc.) factor in mind.

ACKNOWLEDGEMENT

The success of my research report would not...