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Marketing

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Table of Contents

Introduction
Vision Statement
Mission Statement
Market Description
Current Marketing Situation
Product Review
Competitive Review

Distribution Review
Strengths, Weaknesses, Opportunities and Threat Analysis

o Strengths
o Weaknesses
o Opportunities
o Threats

Objectives and Issues

o First Semi-Annual Objective
o Issues
o Second Semi-Annual Objective

Marketing Strategy

o Positioning
o Distribution Strategy
o Product Strategy
o Pricing Strategy
o Marketing Research
o Marketing communications Strategy

Controls
Budgets
Action Program
Introduction

Why Quality Dirking water

Our health depends on many things. One of the most important is water. Pure, safe and healthy water is vital for maintaining your health and everything around you. It is the drink of a good wholesome life.

Here are just some of the reasons why you should be drinking lots of water:
• Water makes up to 50-60% of your body!
• Water is vital for the proper functioning of body cells; it regulates body   temperature, transports nutrients, ensures good blood circulation and   keeps bowels healthy.

• Water serves as a shock absorber that protects vital organs and acts   as a lubricant for your joints.

• To keep a healthy amount of water in your body you need to drink a   certain amount each day. We're losing water all the time, even simply   by breathing, but especially when we perspire more due to increased   physical activity or when it’s hot.

• If you haven’t had enough water you'll find yourself feeling lethargic,   tired and irritable. To keep your body revitalized and maintain energy levels, you must make sure you're having regular drinks of pure, safe   water as you go about your daily activities.

• Water is the best way to get a radiant and clear...