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Swot Analysis Of Pepsi Co.
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Swot Analysis Of Pepsi Co.
Strength
• Pepsi has a broader product line and outstanding reputation.
• Merger of Quaker Oats produced synergy across the board.
• Record revenues and increasing market share.
• Lack of capital constraints (availability of large free cash flow).
o Great brands, strong distribution, innovative capabilities
o Number one maker of snacks, such as corn chips and potato chips
• PepsiCo sells three products through the same distribution channel.
For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product.

Weakness
• Pepsi hard to inspire vision and direction for large global company.
• Not all PepsiCo products bear the company name
• PepsiCo is far away from leader Coca-cola in the international market - demand is highly elastic.

Opportunity
• Food division should expand internationally
• Noncarbonated drinks are the fastest-growing part of the industry
• There are increasing trend toward healthy foods
• Focus on most important customer trend - "Convenience".

Threats
• F&B industry is mature
• Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e.g in India
• Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a...