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Submitted by fitasfuck on May 20, 2008
Category: Business
Words: 5132 | Pages: 21
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Marketing assignment.
Part A (outcome 1a-d, M 1a-b, M3a-b, D3b)
Produce an extract for a training manual that explains various marketing terms. This manual will be distributed to staff within the organisation to help them understand the importance of marketing.
There are many definitions of marketing but this training manual will only touch on three of them. It will help you understand the differences between the three.
One definition;
“Satisfying customers needs and wants”
(Higher National in business (2005) page 2)
To satisfy customers “needs and wants” a business must supply the product or service in which it is offering to the market.
To satisfy the needs the company must invest time and money to see what a customer wants, in theory the needs and wants are the same but in practice they are two different subjects;
A distinction is frequently made between needs and wants. Our needs make up our survival kit while our wants are the desires we have for need together with all our additional requirements. Most people strive for better conditions for themselves, their family, and sometimes also their community, their nation and the whole world.
The needs of a customer could be different from another or the same customer could need a different product or service and a different time, days, or seasons;
The service we get from Yorkshire water is a need. With out clean water are well being and health would decline. The service also for fills are wants, we want the service of running water all day every day and night (24-7).
What if we did not get the service 24-7?
The service would still for fill are needs but not are wants, it would limit are life style due to the fact that we would have to change the way we live because the water we would need at night would not be running. But because Yorkshire...
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