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Submitted by sadia1185 on May 19, 2008
Category: Business
Words: 1004 | Pages: 5
Views: 249
Popularity Rank: 57,249
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Marketing is the way in which an organisation matches its own human,
financial and physical resources with the wants of its customers.
Seeing as many organisations continue in business over relatively long
periods of time, it is necessary for them to plan the human, financial
and physical resources they have to offer their customers.
On the whole individuals think that marketing is simply about the
advertising and personal selling of goods and services. Advertising
and selling, on the other hand are just two of the many marketing
activities. In most cases, marketing performances are all those
connected with identifying the particular wants and needs of a
objective market of customers, and then going about satisfying those
customers better than the competitors. This involves doing market
research on customers, investigating their needs, and then making
tactical decisions about product design, pricing, promotion and
distribution.
The company that I am going to look is a well-established chocolate
company Cadbury's. The company does put the customers first making
them marketing orientated but mainly to younger customers by making
their products affordable and appealing to children. They advertise
their products in many ways. Cadbury's research on what types of
chocolate they can make to satisfy their customers resulting in a
company with multiple products from a standard chocolate bar to Easter
eggs and ice cream to cakes targeting a wide range of customer needs
in food products. Cadbury's use the principles of marketing in
providing the needs of the customer such as customer future needs and
customer satisfaction, the needs of the organisation such as products
and markets and the influence of the market such as their competitors
and...
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