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Submitted by simonhks on August 8, 2007
Category: Biographies
Words: 858 | Pages: 4
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here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such as, Hong Kong Electronics published by Hong Kong Trade and Development Council, annual report of Hong Kong Electronics Industries Association, Annual report of Hong Kong Germany Chamber of Industry and Commerce, etc. We will use advertising, press conference, web page to promote new testing service. We routinely send out newsletters and seminar invitations to our customers to keep update their information and maintain relation.
Since our service is product testing and certification for manufacturers, we do not sell through any intermediacy but only our sales. Our distribution channel is directly from our company to customers. Thus, we have close relation with our customers and able to customize our service to cater different customers¡¦ needs. Since, our service is exclusive distribution by our sales, our company has high involvement in customers daily operation. Besides product testing, our engineers may evaluate the customers¡¦ product manufacturing process and make recommendation on how to improve the product design and production process to help their products meet the testing standards.
Since product testing and certification service is intangible, the physical evidence can be represented by the interior design of our office and laboratory, the testing certificates, the service catalogs and flyers, company introduction leaflet, etc. Our company headquarter has established a comprehensive corporate design guide which cover...
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