OPPapers.com Essay Index >> Business >> Marketing
We have many free term papers and essays on Marketing. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing Defined. Marketing Defined Introduction There are many definitions for
Marketing. ... Upon further research "What is Marketing?" is found via Google. ...
Marketing Defined. Marketing Defined 1 "Marketing Defined ... organization's
marketing plan. So, what exactly is marketing? "Marketing is ...
marketing 421. There are many definitions of marketing. The better ... Marketing
and advertising sometimes is confused amongst people. The best ...
Defining Marketing. Defining Marketing Paper What exactly Marketing is and
why is it so very important for the success of organizations? ...
Relationship marketing in consumer markets- an article review. ARTICLE
REVIEW ... European Journal of Marketing, 2000, Vol. 34 Issue ...
Submitted by ermion on April 19, 2007
Category: Business
Words: 843 | Pages: 4
Views: 185
Popularity Rank: 66,419
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Marketing for B2B vs. B2C Similar but Different
By Debra Murphy, Vista Consulting
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?
Well, yeah they are people, but a person buying a product for themselves verses buying for their company is a very different, emotional experience. In fact, there are profound differences that you must remember when developing your marketing activities. B2B depends on relationship building marketing efforts. Using consumer-focused strategies to market your B2B business will, at best, just cost you money. And, in some cases, it may cost you customers.
What is B2B and B2C Marketing
These terms were coined to differentiate Internet commerce businesses that sold to primarily to consumers verses those whose market are other businesses. These terms have expanded their definitions to refer to any business who sells primarily to the end customer (B2C) or to other businesses (B2B), both online and offline. Although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances), how they are executed, what they say, and the outcome of the marketing activities differ.
The first step in developing your marketing strategy for B2B is similar to the first step in a B2C strategy: identify who the customer is and why they need to hear your message. From there, the marketing activities diverge.
The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market.
B2B
Relationship...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!