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marketing in Vietnamese banks. CONTENT Abstract Content Abbreviation ...
... decided to expand the scope of private marketing. ... The Bank of Japan backed commercial
banks in providing ... The Vietnamese government were promoting tourism in an ...
... with automobiles and skyscrapers, and marketing new electric ... cutting taxes, giving
loans to banks, pass legislation ... to obstruct the FBI b. Vietnamese trying to ...
... wide range of financial institutions, banks and basic ... in the international market
of Vietnamese trademarks and ... of the private sector in marketing remains small ...
... of virtue, and distrusted cities, banks, and factories. ... to advise the hard-pressed
South Vietnamese army. ... and blue colors in their marketing and representations ...
Submitted by haisinh on March 4, 2006
Category: Science
Words: 6357 | Pages: 26
Views: 373
Popularity Rank: 26,444
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CONTENT
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Abstract
Content
Abbreviation...........................................................................................................1
1 Introduction...........................................................................................................2
2 Introduction about BIDV.....................................................................................2
2.1 Overall Vietnam banking market.....................................................................2
2.2 Introduction about BIDV.................................................................................3
2.3 The marketing activities of BIDV....................................................................4
3 PEST analysis........................................................................................................5
3.1. Political-legal environment..............................................................................5
3.2. Economic environment....................................................................................5
3.3 Socialcultural environment..............................................................................6
3.4. Technological environment.............................................................................7
4 Marketing challenges of BIDV............................................................................7
4.1 How to improve and develop new products....................................................7
4.1.1 How to improve and develop new credit products.....................................7
4.1.2 How to improve and innovate banking services........................................8
4.2 How to increase financial capacity ..................................................................8
4.2.1 How to increase it in line with international standard..............................8
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