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Marketing Term Paper

1.0: Situation Analysis

“Star Touch Cosmetics Co. Ltd.” is a company which has business in cosmetics industry. Like we do have business in cosmetics gel for men, shampoo for women, and fairness cream for both men and women. We have 18% market share. Now we want to expand our market share through satisfying our customer by their desired another product antidandruff hair gel for men, so that they will be able to decrease hair fall, stylish hair.

1.1: The Market
Our vision is to make a profitable business through satisfying our customer and accepting the most penetrating business attraction making profit. Current generation is most stylish and men’s most attractive stylish product is hair gel but due to dandruff their hair falling is increasing and thus they like to have a gel which will work as antidandruff.

1.1.1: Market Segmentation

We have targeted the entire juice market based on the geographic segmentation, demographic, psychographic, and behavioral factors.

Geographic:
1. At the beginning our entire market will introduce our product in six Metropolitan cities.
2. Our total targeted are population is 1 million

Demographic:
1. Our target customer age range will be 12 years and above.
2. Generation

Psychographic:
1. Social Class (Middle class, upper class, and middle upper class).

Behavioral:
1. Party
2. Readiness Stage (Unaware, aware, intending to buy)
3. Attitude toward product ( Positive)

1.1.2: Market Needs
Our Research and development department found that people preferring the new hair gel because they facing different problems regarding their hair; for example, hair falling, dandruff, and rough looking hair. Bangladesh as a development country therefore our water purification system is not that much well established and as a result for ionized water our hair falling is increasing. Our new product...