OPPapers.com Essay Index >> Miscellaneous >> Marketing Study: Purchasing Gps
We have many free term papers and essays on Marketing Study: Purchasing Gps. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing Study: Purchasing GPS. 1. What were the motivations/needs which
led you to purchase this product? (Discuss both the obvious ...
... According to the study these are not the only individuals purchasing a RV ... These packages
that can assist with marketing would be including one of these ...
... 2) under the assumption of purchasing a new ... price (£8.50) proposed in pricing study
in 1989 ... Aggressive advertising and other marketing activities might enable ...
... 12.00 - £1.2) under the assumption of purchasing a new ... mean price (£8.50) proposed
in pricing study in 1989 ... to advertising, while 42% of marketing budget to ...
... Students get a 100-dollar rebate when purchasing a new ... Marketing Research We use
a large variety of consumer ... will give an expansive view of the study groups to ...
Submitted by blambert420 on March 9, 2008
Category: Miscellaneous
Words: 1262 | Pages: 6
Views: 125
Popularity Rank: 80,168
Average Member Grade: N/A (Add a Comment / Grade this Paper)
1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.)
This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that later). There are also a number of not-so-obvious motivations behind this purchase, such as safety gained by not reading directions while driving, and the need for me to purchase a Christmas present.
This purchase can be applied to Maslow’s hierarchy of needs, specifically safety, social, and personal needs. Currently, Caroline drives tentatively when she is lost, while trying to follow printed directions. A GPS device fulfills the need of safety; Caroline can type in the destination, and then follow turn-by-turn audio directions. Social needs are a consideration because as a society, we need to drive and we need to purchase Christmas presents. As a personal need a GPS device is a status symbol, although as GPS devices become more widespread the significance as a status symbol is diminished.
2. Discuss the steps in your buying-decision process: - need recognition, identification of alternatives, evaluation of alternatives (overall products and specific brands), decision, postpurchase behavior
Need recognition presented itself last October when one day at my desk, I received a call from Caroline. Caroline was lost, frustrated, and in need of directions. This wasn’t the first such incident, and I found myself thinking “I should just get her a GPS unit.” With Christmas around the corner, I quickly began my search for the right product.
GPS units are not entirely new to me, mostly because my team from the last module chose to open a TomTom call center....
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!