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Marketing Strategy

Marketing Paper This paper will explain the how marketing differs on a B2C site
compared to a B2B site. The importance to a successful marketing strategy is a grasp of the customers and their needs, and the ability to satisfy the customers' needs better than the competition can help build and maintain customer loyalty and increase sales.
However, both customer needs and the business environment in which the business operates are rapidly changing. The marketing strategy needs to follow the SWOTT analysis and consider what changes are taking place, and the opportunities and threats that are occurring
(Chartered Institute of Marketing, 2007).
A marketing strategy should also help show how successful the company is at meeting the customers' needs, as well as how successful the competitors are. It may also help identify new markets that can be successfully targeted. (Chartered Institute of Marketing, 2007).
B2B Marketing Strategy
The B2B market pros are that the connections are among the value chains. The importance is mainly determined by business economic use. In the small numbers of customers many require personalized marketing, including customized products and prices and the large customers with formidable market power (Donath, 2007). In B2B, the customers often are also the businesses competitors. The B2B marketing strategy also has extensively varying customer types and customer needs and large connections. Complex and lengthy selling processes involving many players creating a demand decision chain, deeper partnerships with members of the value chain, including customers (Donath, 2007).
B2C Marketing Strategy
Business-to-Consumer features are that transactions can be made through the merchant to the end consumer. They are importance determined by end consumer awareness and focus on brand management. They also have a large number of comparable clients. Small transactions and linear selling progression,...