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MARKETING STRATEGY IN E-COMMERCE. ... The Marketing strategy is by far the most relevant
in measuring the impact of E-commerce on the marketing strategy formula. ...
... into an organizations overall strategy.” Dell E ... strategies support Dell’s e-Marketing
initiatives. ... negotiated prices Dell’s e-commerce approach includes ...
... Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies
that are occurring in modern business, organisations are required to be ...
... This helps in understanding the rationale in a developing marketing strategy,
particularly the influences of E-Commerce on its make-up. ...
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With the rapidly advancing technologies that are occurring in modern ...
Submitted by oppapers on March 6, 2001
Category: Business
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MARKETIN STRATEGY IN E-COMMERCE
Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it\'s inception and is now commonly used in all sectors of societies, in all corners of the globe. The Internet has quickly become one of the most valuable assets in modern technology, and as such, is developing as an integral part of modern commerce. As with past technologies, the Internet will have future technological advances develop from its own growth. The task the organisations of in the new century? Realise future opportunities and threats, and base a strategy accordingly. \"Is it cliché to say that \'the Internet changes everything\': the challenge now is to say what, how and how quickly\". (When Companies Connect, 1999, p.19) The Internet has lead to the birth and evolution of electronic commerce or E-commerce. E-commerce has now become a key component of many organisations in the daily running of their business. Simply defined, \"electronic commerce is a system of online shopping and information retrieval accessed through networks of personal computers\". (Reedy, J. Schullo, S. Zimmerman, K. 2000, pg. 29) E-commerce challenges traditional organisational practices, and opens ups a vast array of issues that the organisations must address. By focusing on the varying levels of an organisation, it soon become apparent the effects that E-commerce can have. An understanding of the...
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