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Marketing Retail Management Notes. MKT 307 Wednesday, January 16, 2008
Retail can occur in more than just a store… (ie, Doctor’s ...
Marketing Management ( Report for Simply Mexican ... it was for University Coursework,
rather than marketing on behalf ... centre which is a popular retail location in ...
... from the Automotive Sector.’ Journal of Marketing. Vol. ... on Competition in the Retail
Brokerage Industry ... International Journal of Information Management, Vol. ...
... general business and management, retailing, architecture, marketing, political science ...
of the field of place management is the impact of the retail sector. ...
... Forecasting also allows marketing to project low sales ... packages were investigated:
Datapax Distributor Management System, Arel Retail – Point of Sale ...
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MKT 307 Wednesday, January 16, 2008
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Retail can occur in more than just a store… (i.e., Doctor’s Office, Hair Salon, etc.)
As long as there is a monetary transaction; can be tangible or IN-tangible
What is RETAILING?
RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use.
A RETAILER is a business that sells products and/or services to consumers por personal or family use.
THE CHANNEL OF DISTRIBUTION
Manufacturing Wholesaler Retailer Consumer
*In some cases, steps can be eliminated to save money & increase profit
Manufacturing, Wholesaling, and Retailing
Vertical Integration- firm performs more than one set of activities
Ex. Retailer invests in wholesaling or manufacturing
Backward Integration- retailer performs some distribution and manufacturing activities
Ex. JCPenny sells Arizona Jeans (Private Label)
Forward Integration- manufacturers undertake retailing activities
Ex. Ralph Lauren operates its own stores
Friday, January 18, 2008
*4 Functions of a Retailer*
1. Provides an assortment of products and services
2. Breaking Bulk Breaking down large shipments so products can be distributed accordingly
3. Holding Inventory to keep inventory ready for purchase; works hand-in-hand with “breaking bulk”
4. Providing services (lay-away, catalogs, cleanliness, etc.)
*These 4 functions create value for the retailers
Changes in the Retail Industry
Technology- self check-out, TV shopping, online shopping
Customer Service
Product Knowledge of sales associates
Store Hours
MKT 307 Retail Mgt Wednesday, January 23, 2008
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