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Marketing Research

Submitted To
Peter Barta
Table of Content
Introduction
The process of gathering, analysing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face
Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.
Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.
Marketing Research is the system and objective identification, collection, analysis dissemination undertaken to improve managerial decision making related to the identification and solution of problem and opportunities in marketing.
In this case of Digital Microscopy International poor sales and conflict between sales, marketing and R&D department they blame each other is the main problem. So that management want to know that why Digital Video Microscope sales is poor. It’s Sales department problem, or is there any mistake by Marketing Department to promote the product or poor product line by R&D department which one is main Problem. That’s why management want Market Research.
Conflict Management:-
For any organisation to be...