OPPapers.com Essay Index >> Book Reports >> Marketing Research On Du Communication Network
We have many free term papers and essays on Marketing Research On Du Communication Network. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Marketing research on DU communication network MKT2252 Marketing Coursework Final Report Henry Onu 1.EXECUTIVE SUMMARY: The purpose of this report is to collect
In: Managing risk and crisis for sustainable tourism: Research and innovation (Best Education Network Think Tank V, Kingston, Jamaica June 16-19). Fall, L. & Massey,
done by me Miss Sonia Parakh. The materials from other sources have been duly acknowledged by me in my research report. This work is submitted in the partial fulfillment
the sales will be, or future market share will be, it depends on how the bra inquiry would use the communication tools and how much they would budget for that. The
family activities". Although it is believed by many that sponsorship has the potential to become the marketing communication tool of the 21st century, research remains
Submitted by henryou on June 19, 2008
Category: Book Reports
Words: 2172 | Pages: 9
Views: 149
Popularity Rank: 89,534
Average Member Grade: N/A (Add a Comment / Grade this Paper)
MKT2252
Marketing Coursework
Final Report
Henry Onu
1.EXECUTIVE SUMMARY:
The purpose of this report is to collect and collate data related to the customer satisfaction of Du mobile services. This measure can be accomplished in 2 ways. Firstly, determining how satisfied Du customers are overall with the quality of their service and various factors that make up their ratings. Secondly, since a large majority of Du’s customers are previous Etisalat customers, we felt a great source of information would be asking customers for a side-by-side comparison of the 2 services. Since Du is still a relatively young company and still the only competitor to the previous monopoly held by Etisalat, Du’s management decision problem is examining how to increase customer satisfaction and developing methods of encouraging customers to switch from Etisalat.
Through the use of a quantities questionnaire aimed at Du subscribers, the aim of the research to help both rate and rank factors the customer’s value when choosing a mobile service provider. Demographic data was collected to allow us to generate an image of the background and status of the average Du subscriber, which could then potentially be used to highlight market segments that Du has yet to establish itself, fully in. Qualitative focus groups were then conducted in an open-forum style with select subscribers who were encourage to voice their opinions regarding the quality and variety of services as well offering suggestions on how to improve Du services.
Quantitative data was collated and then analyzed using the SPSS software to create graphs and charts which were then interpreted using a variety of methods ranging from statistical to descriptive.
2. BACKROUND – COMPANY PROFILE:
2007 saw the long awaited launch of the nation’s first competitor to the government-owned Etisalat in the...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!