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Marketing Project Plan

Table of Contents:
S.No Page No
1. Introduction 4, 5, 6, 7
2. Environmental Analysis 7
3. Competitive Analysis
 Nature of current/likely competition ------------------------------ 7
 Possible suggestions to look at ---------------------------------- 7
 Current and prospective Competitors ----------------------------- 8
4. Competitive Barriers & Sources of Competitive Advantage 9
5. External Market Environment
 Economic Forces ------------------------------------------------------------ 9
 Legal and regulatory forces ---------------------------------------------- 9, 10
6. Market Growth and Positioning --------------------------------------------- 10, 11, 12
7. Industry Leader & Key Competitor ---------------------------------------- 12, 13
8. SWOT Analysis
 Strengths -------------------------------------------------------- 13
 Weaknesses -------------------------------------------------------- 14
 Opportunities -------------------------------------------------------- 14, 15
 Threats -------------------------------------------------------- 15
9. Consumer Behavior
 Brand Name -------------------------------------------------------- 15, 16
 Packaging -------------------------------------------------------- 16
 Taste & Healthy -------------------------------------------------------- 16

10. Four P's
 Product -------------------------------------------------------- 17
 Price -------------------------------------------------------- 18
 Place -------------------------------------------------------- 18, 19
 Promotion -------------------------------------------------------- 19

11. Demographic Dimensions -----------------------------------------------------...